Open ten startup websites in a row. You'll see the same thing: hero section with gradient text, three-column feature grid, testimonial carousel, pricing table, footer.
This isn't coincidence. It's the natural endpoint of component-based design systems, Tailwind CSS defaults, and a culture that prizes shipping speed over visual identity.
The argument isn't against design systems — they're essential for product interfaces. It's against applying product design thinking to brand expression.